Indie Beauty Roundtable: Taking the right steps as a small brand

This episode featured a roundtable discussion with 3 indie brands I think are doing an excellent job, especially around, in my opinion, ethically marketing their products. Included in the discussion was Natasha from Apothaka, Jordan from Jordan Samuel Skin, and Natalie from Deviant Skincare. We talked about the challenges for small brands in the current marketplace - from ethically marketing, to accessing minimums, finding a good contract manufacturer, to taking the right steps to safely, and effectively, launch a product. Whether you’re a consumer looking for a behind the scenes look at what it takes to launch a brand, or a brand looking for insights for growth, I hope you find this conversation helpful!

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