There is so much misinformation in the cosmetic industry, making things incredibly challenging for industry members and consumers alike. We think part of the challenge is that scientists often stay behind closed doors, and the most vocal ‘experts’ are themselves misinformed. On top of our consultation work, The Eco Well is a knowledge-sharing, science communication platform dedicated to making accurate information more accessible to everyone.
We host scicomm panel discussions and conferences, and also have a science blog, YouTube channel, and podcast - we feature conversations from scientists on a variety of topics related to cosmetics. If you value the work we do, please consider supporting us on Patreon. Other great ways you can support what we do is by subscribing to and reviewing our Podcast - you can find us on most platforms at The Eco Well Podcast - and by sharing our content. Thank you for your support!
About our Founder - Jen Novakovich
Jen is a science communicator and cosmetic scientist. As a technical consultant, Jen has spent roughly the last decade helping brands develop formulations, acting as a R&D liason, guiding claims substantiation, fact-checking marketing copy, etc. Jen has a niche expertise in environmental sustainability, which includes ecodesign in R&D, substantiation, and regulatory compliance. Through The Eco Well's scicomm platform and her sci-comm consultancy work, she's interviewed hundreds of subject matter experts from diverse fields, regularly moderates industry panel events, and has launched several larger-scale scicomm conferences. She previously served on the Next Gen Advisory Committee with the Society of Cosmetic Chemists, and currently serves on the Independant Beauty Association’s Supply Chain and Sustainability Resource Committee, and the Government Relations Committee. Jen is also a co-founder of the cosmetic science media social enterprise BeautySciComm.
Jen studied at the University of Guelph, where she earned two BSc degrees, in Zoology and Nutrition and Nutraceutical Sciences, and a minor in Music Performance. Following this, she studied Formulation Chemistry with the IPCS, Environmental Practice at Royal Roads University, where she also completed a graduate certificate on the Policy of Climate Change. In her masters, she took a special interest in the policy landscape that impacts cosmetics, particularly, the alignment of policy with scientific evidence. Jen is very interested in how misinformation is shaping the environmental decisions of consumers, policy makers and companies. That is now the focus of her PhD research, through the lens of cosmetics and chemical management. In addition to her work here, Jen is currently pursuing her PhD at the University of Ottawa in their Environmental Sustainability department.
In Jen’s spare time, her passion is rock climbing, and has pursued a career where she can live in her dream climbing destination. She has two fur babies, Jabba and Janet, and a loving husband, James, who is also her business partner here at The Eco Well.
Interested in having Jen speak at your event? Contact us at info@theecowell.com with your request.