Sponsored Content Roundtable w/ @labmuffinbeautyscience @drdavinlim & @uglyducklingskincare

This week’s episode featured a roundtable discussion on sponsored content in beauty, featuring skinfluencer Nikki from @uglyducklingskincare, dermatologist Davin Lim @drdavinlim & beauty scicommer, and chemist Michelle Wong @labmuffinbeautyscience. We talked about ethics - from regular consumer influencers to physician-sponsored content, what goes on behind the scenes when deciding on advertisers, potential bias, misconceptions, and more. I know I used to be of the mind that sponsored content creators will be biased, and that advertisement should be avoided - 5 years into working on this platform, I’ve changed my mind. I think perhaps part of this stemmed from the fact that no one really talks about sponsored content - so here’s our attempt to open the conversation.

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