The Eco Well is a Canadian education platform focused on promoting sustainability, transparency, and science in cosmetics. Our goal is to empower our community to make more informed decisions when purchasing or formulating cosmetic products. We offer classes on green cosmetic formulating for all levels, have our own science podcast where we interview scientist and industry leaders about all things cosmetics, have a 'beauty' blog and Youtube channel and offer consultation services for cosmetic businesses and stores.
About Jen Novakovich, Founder of The Eco Well
Jen Novakovich is a passionate science communicator, environmentalist, and cosmetic chemist. She has two bachelors of science honors degrees from the University of Guelph; one in Zoology, and the other in Nutrition and Nutraceutical Sciences with an emphasis on Cosmeceuticals. Jen completed her graduate studies in Cosmetic Chemistry and today has a deep passion for sustainable development and science-based cosmetics. Her expertise is in natural and green formulating. Jen has over 8 years of industry experience in cosmetics and is a proud member of the Society of Cosmetic Chemists. She's also the director of the environmental organization The Eco Market Canada.